Resources
Digital marketing guides for businesses in Medellín
Clear explanations about web design, SEO, and Google Business Profile without unnecessary jargon. The goal is better decisions, whether or not you work with us.
What to check before rebuilding your website
Before investing in a new site, it pays to know which pages already get visits, which content answers real searches, and which URLs must be kept. Rebuilding without that inventory usually costs traffic you already earned.
A careful migration keeps useful URLs, redirects the ones that change, and preserves content that works.
- Inventory of pages and current URLs
- Speed and mobile experience
- Forms and contact paths that actually work
- Content that already answers real searches
How to choose the right keywords
The best keywords aren't always the highest volume ones. They're usually the terms that describe exactly what you sell and where you sell it, because they attract people ready to hire.
A good selection mixes service terms, locally intentful terms, and the questions your industry gets asked.
How to keep your Google listing current
An outdated listing erodes trust. Correct hours, well-chosen categories, recent photos, and review replies are basic maintenance with a direct effect on calls and visits.
- Review hours and holiday schedules
- Confirm primary and secondary categories
- Upload real photos of the business
- Reply to every review, good and bad
What to measure each month
Isolated rankings say little. It's more useful to watch how customer-driving searches evolve, calls and messages from Google, and which pages generate contact.
Frequently asked questions
Prefer we handle it for you?
We'll review your site and your Google presence and tell you what to prioritize.